Mechanisms Affecting Evaluation of Context Factors in the extension Plan of Accelerating Transfer of Findings in Damavand City from Perspective of Farmers and Experts

Abstract: The survey aims to study the structures affecting evaluation of the context factors in the promotional plan of accelerating transfer of findings in the city of Damavand from perspective of Farmers and experts. The present study includes two statistical societies; the first society includes all farmers of Damavand city participating in the promotional plan of accelerating transfer of findings (N=1908) of which 114 persons were selected by Cochran formula using simple stratified random sampling method. The second statistical society includes experts running the extensional  plan of accelerating transfer of findings in Damavand (N=40)for which census or full enumeration method was used to gather information due to limited number of the participants. The research tool was questionnaire reliability and validity of which was confirmed. Data analysis was performed using SPSS version 18.insufficientgovernment support of farmers, lack of social and cultural infrastructures, lack of awareness of the farmers and rejection of the project principles by the farmers, are prioritized by the experts as the first to fourth weaknesses of the plan of accelerating transfer of findings. Spearman correlation test showed there is a significant positive correlation between the farm size, experience of being selected as advanced farmers, experience of working as extension agents assistants, participation in extension, and evaluation of context factors of the plan of accelerating transfer of findings from farmers' viewpoint. The results of Stepwise Multivariable Regression showed that farm size, experience of working as extension agents assistants, and attending tension agents assistantsexplain62% of changes in the dependant variable (Evaluation of the context factors in the plan of accelerating transfer of findings from farmers' viewpoint).