Present Language Using in the Publicity of Sichuan Liquor

Xianjun Tan


Ancient Sichuan liquor culture is a miracle in Chinese liquor culture. Representatives of Sichuan liquor, such as Wuliangye, Jiannanchun, Luzhou Laojiao, Tuopai and Langjiu, make up almost half of the famous liquor brands in China. This paper is an initial attempt to introduce the language used in the publicity of Sichuan liquor brands and it aims to spread the Sichuan liquor culture and let people around the world know more about Sichuan liquor.

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