Horizon of Influence

Max G. Craig


The research explores the influence phenomenon as part of persuasion activity. It emphasizes that among the procedures of persuasion, the influencing activities are predominant. Results that attempts to influence certain target-groups and public opinion may be detected in all fields. It cannot be affirmed that someone is the main promoters of the undertakings of influence. However, it may be asserted that people has lost innocence a long time ago and for good, regarding the intentions of persuasive influence. The army and special services have lost their monopoly. Infuse of the persuasion has engaged on the market of influence with an outstanding force. Important parts of our opinions on social problems and daily expenditures are oriented by the social products funded by groups of interests operating by means of intermediaries.

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