Vol 8, No 1

Table of Contents

Articles

Derivatives-Based Trading Competitions: A Survey of Formats PDF
Terry Grieb, Daniel Borgia
This paper provides an overview of four alternative derivatives trading competition formats that provide students with an opportunity to learn about a topic that is widely recognized as being among the most conceptually challenging topics in business. Trading competitions afford students with an active, experiential learning opportunity that helps them to better understand the nature and mechanics of derivatives instruments and the markets in which these securities are traded. Trading competitions also offer a way for schools of business to leverage the use of the often significant investment in trading room facilities. Competitions also help to broaden awareness of investment and trading programs across campus and serve as one potential way to expand cross-campus collaborative research and learning opportunities. This review will be useful to any school currently considering adding a derivatives trading program to its menu of offerings in finance and investments.

Brand Extension Success Elements: A Conceptual Framework PDF
Shafqat Hussain, Yasir Rashid
This paper identifies elements that are required to devise an effective brand extension strategy by a firm. Brand extensions are a known source of marketing new products. Firms spend a huge amount of budget on market research before extending their brand. A comprehensive literature review identifies six elements which are crucial to the success of brand extension. These elements are Parent Brand Image, Parent Brand Fit, Parent Brand Strength, Marketing Support, Quality of Parent Brand and Parent Brand Consumer Experience. A conceptual understanding of literature further suggests a direct relationship between brand extension success and elements presented in this paper. This relationship is presented in the form of conceptual framework. This framework provides guidelines for future research.



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