Vol 6, No 1

Table of Contents

Articles

Impact of Marketing Communications on Consumer Attitudes towards Internet Banking Adoption by University Students in Zimbabwe - Case of Harare Institute of Technology (HIT) PDF
More Chinakidzwa
This study focussed on impact of marketing communications on consumer attitudes towards internet banking adoption. Internet banking is a fairly new concept in developing countries such as Zimbabwe. Its usage is still at infancy levels although it brings a multitude of benefits among them is privacy and convenience. The traditional branch based retail banking system is still a predominant method of conducting banking transactions. Online surveys and interviews were used to collect data for this study. A sample of 120 students from HIT and 10 respondents from 5 commercial banks was used.  Use of internet banking among students is very low. Most students use mobile money and cash. Marketing communications have been found to have a positive influence on internet banking. However direct marketing and personal selling are very crucial in engaging potential customers. Banks need to capitalise on these tools as they are interactive and more influential in consumer adoption of internet banking.

E-learning Adoption by Lecturers in Selected Zimbabwe State Universities: An Application of Technology Acceptance Model PDF
Pinigas Mbengo

The Technology Acceptance Model has widely been used in various studies in understanding information systems. However, this has been used intensively in developed economies with little application in developing economies like Zimbabwe. The rapid diffusion of the Internet has generated a rejuvenated interest and motivation in the role of new information and communication technologies in higher education and learning in Zimbabwe. The major purpose of the study was to explore the attitude of Zimbabwean lecturers in universities towards e-learning systems by applying TAM. Five hypotheses were developed basing on this model. The results indicated that significant relationships were recorded for perceived usefulness, perceived ease of use, attitude and behavioural intention to use e-learning. However, the relationship between perceived usefulness was not supported. A path model was developed to analyse the relationships between the variables that explain the attitudes of lecturers towards acceptance of the e-learning system. This study was important in that it was able to gauge the preparedness of state university lecturers towards e-learning use and it also discussed the benefits and challenges of the system to university communities and their employees. The outcomes of e-learning will enhance the lecturers’ appreciation of e-learning acceptance and will assist the Zimbabwean government decision makers in planning, evaluating and implementationof e-learning at various levels of learning establishments.



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