Changing Pattern of Consumer Goods and Services in Rural Markets and their Role in Rural Development: A Case Study

Author(s): Tanveer Asif, Mohammad Muqeet Khan

Full Text: PDF

Published: 2020-09-04


The paper analyse the rate of change of consumer goods and services in different rural markets and their role in rural development. The study is based on primary data collected through field survey of Aligarh district in Western Uttar Pradesh in India. Thirty rural markets have been undertaken for the detailed field work. To assess the changing pattern of consumer goods and services, a detailed assessment of 7 selected variables, namely, (i) grocery stores, (ii) electrical shops, (iii) electronics shops, (iv) building materials and sanitary ware shops, (v) garment shops, (vi) stationery shops, and (vii) bicycle, bike and automobile agencies/service centres, over a time period of 20 years has been made. Study shows high change in the share of consumer goods and services which indicates the rising aspirations and demands for various types of household goods in the study area.

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